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Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
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The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions
Walter, Nadine - 2018
relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The … respondents (n = 69), i.e., users of the qyer.com website, confirm through a standardized online survey the positive impact of …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …
Persistent link: https://www.econbiz.de/10012911061
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Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy; Haque, Mehruba - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 3/4, pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
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The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
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Neurophysiology of sensory imagery : an effort to improve online advertising effectiveness through science laboratory experimentation
Wu, Ya-Ling; Chen, Pei-Chun - In: Information & management : the international journal of … 61 (2024) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10015080784
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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Chong, Siong Choy; Bin Ismail, Hishamuddin; … - In: International journal of internet marketing and … 9 (2015) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image
Wicaksono, Aditya Indra; Ishak, Asmai - 2022
Persistent link: https://www.econbiz.de/10012887806
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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The effect of 360-degree rotatable product images on purchase intention
Kim, Seeun; Baek, Tae Hyun; Yoon, Sukki - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012268816