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Information services and omnichannel retailing strategy choices of e-commerce platforms with supplier competition
Hu, Fengying; Zhou, Zhenglong - In: Electronic commerce research 23 (2023) 4, pp. 2647-2689
Persistent link: https://www.econbiz.de/10014418187
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Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis; Binder, Jochen; Schloegel, Marcus; … - In: Journal of retailing 91 (2015) 2, pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
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Meassevuring e-service quality, satisfaction and loyalty of customer in the online channel of the modern retail
Veloso, Cláudia Miranda; Magueta, Daniel; Sousa, Bruno; … - In: Inventi impact: retailing & consumer services (2021) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10012601930
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Retail logistics in the transition from multi-channel to omni-channel
Hübner, Alexander; Wollenburg, Johannes; Holzapfel, Andreas - In: International journal of physical distribution & … 46 (2016) 6/7, pp. 562-583
Persistent link: https://www.econbiz.de/10011588025
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Omnichannel retail operations with mixed fulfillment strategies
Yang, Lu; Li, Xiangyong; Zhong, Ning - In: International journal of production economics 254 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013461584
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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.; Kannan, P. K.; Inman, J. Jeffrey - In: Journal of retailing 91 (2015) 2, pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
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Die digitale Zukunft des stationären Handels : auf allen Kanälen zum Kunden
Haderlein, Andreas - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009629209
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Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective
Andreini, Daniela; Pedeliento, Giuseppe - In: Handbook of research on retailer-consumer relationship …, (pp. 471-489). 2014
Persistent link: https://www.econbiz.de/10010380104