Similar Search Results

Online customer engagement through blogs in India

Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301

Persistent link: https://www.econbiz.de/10010474776

The role of customer engagement in the interrelationship process : moderating effect of customer experience

Ngo Hai Quynh; Ngo Pham Ngoc Nha; Nguyen Thanh Hoai; … - In: International journal of business innovation and … 23 (2020) 1, pp. 64-86

Persistent link: https://www.econbiz.de/10012271007

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883

Persistent link: https://www.econbiz.de/10012203378

How can customers cope with cognitive demands of professional services? : the role of employee coping support

Garbas, Janina; Blaurock, Marah; Büttgen, Marion; … - In: Psychology & marketing 40 (2023) 5, pp. 867-887

Persistent link: https://www.econbiz.de/10014290866

Customer perceptions of innovativeness : an accelerator for value co-creation

Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838

Persistent link: https://www.econbiz.de/10012053373

A study of brand prestige in the casino industry : the moderating role of customer involvement

Han, Heesup; Lee, JungHoon; Hwang, Jinsoo - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 1, pp. 96-106

Persistent link: https://www.econbiz.de/10011846778

When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link

Auh, Seigyoung; Mengüç, Bülent; Katsikeas, Constantine S. - In: Journal of marketing research 56 (2019) 6, pp. 1012-1033

Persistent link: https://www.econbiz.de/10012177796

The importance of customer participation for high-contact services : evidence from a real estate agency

Yang, Albert Jing-Fuh; Huang, Yung-Chin; Chen, Yenming J. - In: Total quality management & business excellence 30 (2019) 7, pp. 831-847

Persistent link: https://www.econbiz.de/10012199791

How can a quantitative analysis of Kano's model be improved further for better understanding of customer needs?

Kirgizov, Ulugbek Abdumalikovich; Kwak, Choonjong - In: Total quality management & business excellence 33 (2022) 14, pp. 1605-1624

Persistent link: https://www.econbiz.de/10013415859

1
2
3
4
5
6
7
8
9
10
Next
Last