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Customer effort in value cocreation activities : improving quality of life and behavioral intentions of health care customers
Sweeney, Jillian C.; Danaher, Tracey S.; … - In: Journal of service research : JSR 18 (2015) 3, pp. 318-335
Persistent link: https://www.econbiz.de/10011336505
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The impact of choice on co-produced customer value creation and satisfaction
Flores, Jason; Vasquez-Parraga, Arturo Z. - In: The journal of consumer marketing 32 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010529999
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Value co-destruction in hotel services : exploring the misalignment of cognitive scripts among customers and providers
Järvi, Henna; Keränen, Joona; Ritala, Paavo; Vilko, Jyri - In: Tourism management : research, policies, practice 77 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012152098
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Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau; Pham Ngoc Thuy - In: Service business 10 (2016) 3, pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Sports events and interaction among spectators : examining antecedents of spectators' value creation
Koenig-Lewis, Nicole; Asaad, Yousra; Palmer, Adrian - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10011890882
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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen; Caniëls, Marjolein; Bloemer, Johanna M.; … - In: Marketing theory 15 (2015) 2, pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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An integrated model of value creation based on the refined Kano's model and the blue ocean strategy
Yang, Ching-chow; Yang, King Jang - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 925-940
Persistent link: https://www.econbiz.de/10009504083
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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The value co-creation process as a determinant of customer satisfaction
Vega-Vazquez, Manuela; Revilla-Camacho, María Ángeles; … - In: Management decision : MD 51 (2013) 10, pp. 1945-1953
Persistent link: https://www.econbiz.de/10010198589