An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of...

Several states have laws that prohibit large increases in prices on consumer good, or “price gouging,” during emergency situations like pandemics. We investigate the impact of such laws on online consumer behavior using data from Google Shopping Trends during the onset of the COVID-19...

"This book discusses what is the neuromarketing, which are the currently state-of-the art both in terms of models and technology, and also to presenting the main technology issues in neuromarketing, discussing the role of the currently technology, the smart wearable devices, and the importance...

"Emerging Issues in Economics of Development, Business and Finance is a resource for academia, practitioners, and policymakers seeking to take part in the discourses of various most updated issues within the shared prolific intersection of the three domains. It discusses headline topics such as...