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Research reveals alarming results on the prevalence of the dishonest consumer behaviour known as deshopping. Deshopping is the “deliberate return of goods for reasons other than actual faults in the product, in its pure form premeditated prior to and during the consumption experience”. In...
Persistent link: https://www.econbiz.de/10014803064
The paper uses a questionnaire and a theoretical model of bank‐customer interaction preferences as the basis for examining the perceptions of retail bank customers regarding the use of remote delivery channels and the extent to which they still value traditional branch‐based face‐to‐face...
Persistent link: https://www.econbiz.de/10014803066
As the markets of Eastern Europe continue to liberalize, they are becoming increasingly important to Western retailers who seek international market opportunities. The current research compares consumer perceptions of price as a marketplace cue in Polish and US cultures. A hierarchical...
Persistent link: https://www.econbiz.de/10014803074
Generation Y, children born to baby‐boomers, is widely considered to be the next big generation. Businesses are therefore struggling to find ways to capture a piece of this market. Could cause‐related marketing be the answer? Employs an experimental design to examine how college‐age...
Persistent link: https://www.econbiz.de/10014803076
While no two businesses are the same, examples from Edinburgh Pakistani community convenience store owners illustrate business survival strategies developed in response to increased environmental challenges presented by changing consumer behaviour, increased competition and demographic...
Persistent link: https://www.econbiz.de/10014803088
Considers the brand and store choice behaviour of grocery shoppers and explores relationships among consumer … characteristics, brand choice criteria and store selection criteria. A survey was carried out to collect data on demographic profiles … associations between brand and store preferences are identified and related to specific demographic characteristics of the …
Persistent link: https://www.econbiz.de/10014803098
The purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who favor a competitor mall. The importance‐performance technique is used in analyzing the data. Study results and...
Persistent link: https://www.econbiz.de/10014803102
Store layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided methods and approaches that are difficult for practitioners to adopt. This paper offers a robust theoretical...
Persistent link: https://www.econbiz.de/10014803106
Most research related to consumer choice of retailers emphasizes retailer attributes and/or consumer characteristics. Since many retail formats, including online retailing, have emerged in recent years, knowledge of how consumers select retail formats must be updated. A source of influence that...
Persistent link: https://www.econbiz.de/10014803112
Retail shopping establishments in the West have evolved through many different stages, in close association with Western lifestyles. The growth of supermarkets has been an important part of this trend, and in the 1980s, they were introduced in China. With their distinctive business environment,...
Persistent link: https://www.econbiz.de/10014803116