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Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate; Brettel, Malte - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 343-360
Persistent link: https://www.econbiz.de/10003984954
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Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar; Das, Enny; Duiven, Rolien; Batenburg, Anika - In: Cutting edge international research, (pp. 199-213). 2010
Persistent link: https://www.econbiz.de/10003985184
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Development and implementation of the Resident Migration Scale (ReMiS) : measuring success in place marketing
Zenker, Sebastian; Gollan, Tobias - In: Sozialpsychologie und Ökonomie : Beiträge des 25. …, (pp. 156-172). 2010
Persistent link: https://www.econbiz.de/10003986760
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Measuring advertising quality on television : deriving meaningful metrics from audience retention data
Zigmond, Dan; Dorai-Raj, Sundar; Interian, Yannet; … - In: Journal of advertising research 49 (2009) 4, pp. 419-428
Persistent link: https://www.econbiz.de/10003923953
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A pictorial attitude IAT as a measure of implicit motives
Slabbinck, Hendrik; De Houwer, Jan; Van Kenhove, Patrick - 2011 - pre-peer reviewed vers.
Persistent link: https://www.econbiz.de/10009009171
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A multicountry advertising research framework : lessons learned from testing global consumer culture positioning
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Measurement and research methods in international marketing, (pp. 73-96). 2011
Persistent link: https://www.econbiz.de/10009377923
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Qualitative Wirkungsmessung von Online-Marketing
Castan, Björn - In: Online Targeting und Controlling : Grundlagen - …, (pp. 169-184). 2011
Persistent link: https://www.econbiz.de/10009156056
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Valuing "free" media across countries in GDP
Nakamura, Leonard Isamu; Soloveichik, Rachel - 2015
Persistent link: https://www.econbiz.de/10011349537