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ROI of AI : Effectiveness and...
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151
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
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152
Valuing "free" media in GDP : an experimental approach
Nakamura, Leonard Isamu
;
Samuels, Jon D.
;
Soloveichik, …
-
2016
Persistent link: https://www.econbiz.de/10011560595
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153
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
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154
Measuring the strength of color brand-name links : the comparative efficacy of
measurement
approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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155
How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
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156
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
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157
Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring
Weihe, Kerstin
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003798713
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158
How to measure outdoor advertising effectiveness : a case study of Lithuania
Sliburyte, Laimona
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 343-353)
.
2008
Persistent link: https://www.econbiz.de/10003800102
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159
Jenseits von verbalen Skalen: Emotionsmessung in der Werbewirkungsforschung
Dieckmann, Anja
;
Gröppel-Klein, Andrea
;
Hupp, Oliver
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10003802085
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160
Wie viel Online-Werbung braucht der Mensch? :
Messung
der Werbeeffizienz von eBay-Online-Werbung
Schießl, Michael
;
Krüger, Thomas
;
Stieger, Cindy
; …
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2008
)
3
,
pp. 54-57
Persistent link: https://www.econbiz.de/10003722527
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