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For many products, consumers may need to physically experience them in order to assess their own valuations. We consider how such uncertainty can affect the equilibrium pricing and assortment choices among competing retailers. Specifically, we consider a market that consists of two retailers...
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We empirically examine consumer showrooming phenomenon in the footwear industry. Using transaction-level data from a large online footwear retailer and offline store entry data from four major footwear retail chains in the U.S., we quantify the effect of offline store entry on the competing...
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competition between products, and the external competition between firms. Bad timing is often mentioned as one of the main reasons … upward line extension under competition and consumer taste uncertainty. The firm can either act early, at which point … advantage is based on both firms' expected marginal revenues of capacity allocation, considering the internal competition …
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” (perceived quality of the random product becomes decreasing in consumer type at the competition margin), which increases the …
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before the merger. While the low-variety target's stores reduced the depth of their assortment when in direct competition … chains’ response to changes in local competition. …
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