//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customization in Luxury Brands...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,940
Konsumentenverhalten
80,460
Brand management
17,666
Markenführung
17,252
Theorie
10,027
Theory
9,857
Relationship marketing
9,712
Beziehungsmarketing
9,677
Markenartikel
9,240
Markenimage
9,240
Brand image
9,185
Brand
8,200
Customer satisfaction
5,836
Kundenzufriedenheit
5,672
Online-Handel
5,637
Online retailing
5,625
Social Web
5,558
Social web
5,553
USA
5,476
Deutschland
5,386
Online-Marketing
5,227
United States
5,212
Internet marketing
5,194
Germany
4,837
Einzelhandel
4,483
Service quality
4,469
Dienstleistungsqualität
4,423
Retail trade
4,419
Werbewirkung
4,061
Advertising effects
4,004
Electronic Commerce
3,750
E-commerce
3,613
Marketingmanagement
3,599
Verbraucherverhalten
3,596
Marketing management
3,582
Advertising
3,457
Werbung
3,457
Experiment
3,429
Emotion
3,359
Pricing strategy
2,918
more ...
less ...
Online availability
All
Undetermined
36,252
Free
21,374
Type of publication
All
Article
68,616
Book / Working Paper
33,247
Journal
235
Other
23
Type of publication (narrower categories)
All
Article in journal
56,090
Aufsatz in Zeitschrift
56,090
Graue Literatur
8,197
Non-commercial literature
8,197
Aufsatz im Buch
7,516
Book section
7,516
Working Paper
6,989
Arbeitspapier
6,456
Hochschulschrift
3,471
research-article
2,596
Thesis
2,394
Collection of articles of several authors
1,539
Sammelwerk
1,539
Aufsatzsammlung
1,027
Case study
744
Fallstudie
744
Conference paper
615
Konferenzbeitrag
615
Bibliografie enthalten
451
Bibliography included
451
Konferenzschrift
436
Dissertation u.a. Prüfungsschriften
422
Collection of articles written by one author
333
Sammlung
333
Lehrbuch
332
Textbook
279
Reprint
251
Conference proceedings
215
review-article
196
conceptual-paper
187
Amtsdruckschrift
177
Government document
177
review
171
Ratgeber
160
Guidebook
148
Article
123
case-report
101
Statistik
93
Handbook
92
Handbuch
92
more ...
less ...
Language
All
English
89,402
German
9,848
Undetermined
1,949
French
442
Polish
129
Spanish
110
Italian
98
Russian
45
Swedish
43
Danish
31
Portuguese
29
Dutch
26
Lithuanian
24
Norwegian
22
Finnish
17
Hungarian
17
Romanian
11
Slovak
11
Czech
7
Croatian
7
Serbian
6
Indonesian
5
Slovenian
5
Bulgarian
4
Kazakh
3
Multiple languages
3
Arabic
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
155
Huber, Frank
143
Burmann, Christoph
140
Han, Heesup
123
Belk, Russell W.
116
Bauer, Hans H.
111
Mattila, Anna S.
109
Phau, Ian
106
Wiedmann, Klaus-Peter
105
Herrmann, Andreas
103
Grunert, Klaus G.
102
Baumgarth, Carsten
95
Gierl, Heribert
90
Bruhn, Manfred
89
Lusk, Jayson L.
85
Sheth, Jagdish N.
84
Foxall, Gordon R.
83
Meffert, Heribert
83
Melewar, T. C.
83
Khare, Arpita
80
Loureiro, Sandra Maria Correia
77
Usman, Osly
76
Keller, Kevin Lane
73
Grewal, Dhruv
72
Septianto, Felix
72
Nayga, Rodolfo M.
71
Bagozzi, Richard P.
70
Laroche, Michel
70
Dwivedi, Yogesh Kumar
69
Paul, Justin
69
Stavins, Joanna
68
Wansink, Brian
68
Agarwal, Sumit
67
Ahlert, Dieter
67
Sattler, Henrik
67
Tomczak, Torsten
67
Verhoef, Peter C.
66
Bruwer, Johan
65
Ko, Eunju
64
Pelsmacker, Patrick de
64
more ...
less ...
Institution
All
National Bureau of Economic Research
563
Springer Fachmedien Wiesbaden
231
OECD
51
Verlag Dr. Kovač
44
American Marketing Association
38
IGI Global
32
Université Paris-Dauphine (Paris IX)
32
International Energy Agency
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
30
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Haufe-Lexware GmbH & Co. KG
22
Edward Elgar Publishing
21
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
Springer International Publishing
16
Nomos Verlagsgesellschaft
15
INSEAD
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Universität Mannheim
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
RWTH Aachen
12
Springer Gabler <Firma>
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Österreichisches Institut für Wirtschaftsforschung
11
Campus Verlag
10
Christian-Albrechts-Universität zu Kiel
10
European University Institute / Department of Economics
10
Helmut-Schmidt-Universität
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Deutschland / Bundeswehr / Universität Hamburg
9
Erasmus Research Institute of Management
9
Gesellschaft für Ökologische Kommunikation mbH
9
NetLibrary, Inc
9
Technische Universität Braunschweig
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,211
Journal of retailing and consumer services
1,975
International journal of hospitality management
786
International journal of consumer studies
770
Psychology & marketing
692
The journal of brand management : an international journal
672
SpringerLink / Bücher
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
NBER working paper series
562
The journal of product & brand management
495
Working paper / National Bureau of Economic Research, Inc.
461
Journal of marketing research : JMR
421
European Journal of Marketing
420
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
408
NBER Working Paper
406
Journal of Consumer Marketing
385
Management science : journal of the Institute for Operations Research and the Management Sciences
370
Journal of marketing management : MM
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Tourism management : research, policies, practice
354
Journal of marketing
349
Journal of retailing
349
Journal of travel and tourism marketing
347
Journal of marketing communications
334
Journal of international consumer marketing
332
Marketing intelligence & planning
320
Journal of fashion marketing and management
317
International journal of retail & distribution management
315
Journal of the Academy of Marketing Science
315
Marketing letters : a journal of research in marketing
315
Cogent business & management
312
Journal of Product & Brand Management
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
303
The international review of retail, distribution and consumer research
301
The journal of consumer marketing
295
Journal of consumer behaviour : an international research review
293
International journal of contemporary hospitality management
287
The journal of services marketing
275
more ...
less ...
Source
All
ECONIS (ZBW)
94,901
Other ZBW resources
3,410
USB Cologne (EcoSocSci)
1,976
RePEc
923
EconStor
713
BASE
138
OLC EcoSci
47
ArchiDok
8
USB Cologne (business full texts)
5
more ...
less ...
Showing
1
-
10
of
102,121
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
2
Consumer-
brand
relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
3
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
4
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
5
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
6
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
7
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
8
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
9
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
10
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->