Customization in Luxury Brands : Can Valentino Get Personal?
Year of publication: |
[2021]
|
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Authors: | Moreau, Page ; Prandelli, Emanuela ; Schreier, Martin |
Publisher: |
[S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
Extent: | 1 Online-Ressource (37 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 15, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3786165 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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