Although the idea of brand concepts has been around for a while, very little research addresses how brand concepts may influence consumer responses to corporate social responsibility (CSR) activities. Four studies reveal that communicating the CSR actions of a luxury brand concept causes a...

In this chapter, we extend the existing analysis of global production networks by applying a feminist analysis to the relationship between production and social reproduction about homework. We discuss two distinct CSR responses to homework in the production network. One response is rejection:...

The basic aim of the study is to examine how and why the phenomenon of brand performance (BP) occurs within the Pakistani banking sector through the direct and indirect relationship(s) of corporate social responsibility (CSR) perceptions with customer satisfaction (CS), brand equity (BE), and...

Corporate social responsibility (CSR) reflects a company's effort to assess and take responsibility for the company's actions and effects on economic and social well being, be it towards their communities, supporting social causes or the environment. Engaging in socially responsible behavior is...

The image perceived by the clients of supermarkets and hypermarkets is not only the result of the companies' informative actions conducted by means of advertising, public relations, online presence or brochures with insertions about the sold items, the best prices and the most attractive offers,...

The goal of this article was to explore internal stakeholders' emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A total of fifty four (54) in-depth...

The benefits to a corporate sponsor of two types of philanthropic activities - cause promotions and advocacy advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility (CSR) are affected by consumers' elaboration levels....