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Sleeping with competitors : the impact of NPD phases on stock market reactions to horizontal collaboration
Wu, Qingsheng; Luo, Xueming; Slotegraaf, Rebecca J.; … - In: Journal of the Academy of Marketing Science 43 (2015) 4, pp. 490-511
Persistent link: https://www.econbiz.de/10011306302
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Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - 2015
Persistent link: https://www.econbiz.de/10011336562
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How effective is location-targeted mobile advertising?
Fang, Zheng; Luo, Xueming; Keith, Megan E. - In: MIT sloan management review 56 (2014/15) 2, pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
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Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi - In: Journal of marketing research 56 (2019) 2, pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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Frontiers: machines vs. humans : the impact of artificial intelligence chatbot disclosure on customer purchases
Luo, Xueming; Tong, Siliang; Fang, Zheng; Qu, Zhe - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 937-947
Persistent link: https://www.econbiz.de/10012147187
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When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimiz...
Luo, Xueming; Lu, Xianghua; Li, Jing - In: Information systems research : ISR 30 (2019) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
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Expert blogs and consumer perceptions of competing brands
Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394