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Paths to success : an ambidexterity perspective on how responsive and proactive market orientation affect SMEs' business performance

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Market orientation and performance of small and medium enterprises in Ghana : the mediating role of innovation

Bamfo, Bylon Abeeku; Kraa, Jerry Jay - In: Cogent business & management 6 (2019), pp. 1-16

mediating role of innovation. The study was conducted on a total of 500 SMEs out of which 391 responses were received … performance of SMEs in Ghana. Innovation partially mediates between customer orientation and performance. Innovation fully … mediates between inter-functional orientations and performance whereas innovation has no mediation between competitor …

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How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...

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Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy

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The impact of a responsive and proactive market orientation on innovation and business performance

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Understanding the links among innovation performance, market performance and financial performance

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