The student market is attractive to marketers as it is during this period that much of the consumers‟ personal style and brand preferences are determined, and this influences the consumption patterns maintained throughout their lives (Simpson, 2003 and Ness, Gorton & Kuznesof, 2002). They also...

There are many studies that highlight the significant benefits of building long-term relationships with customers (Reichheld & Sasser, 1990; Dick & Basu, 1994 and Clayton-Smith, 1996). Hence, understanding the reasons why customers switch service providers becomes an important business imperative in...

The purpose of this research was to determine whether electronic purse (e-purse) schemes could be positioned as alternatives to existing payment methods for low value transactions. The focus was on low value transactions since it was widely believed that this was the area for which e-purse...

Location technology can be applied in many situations of daily life and isimpacting many areas of business. The ability of business to deliver meaningfulservices to mobile users is greatly increased by knowing the location andcontext of the user, and the technology is reaching the point where...

In today’s competitive business environment, a company which understands thereasons why consumers chose to purchase their product or service instead of theircompetitors’ should be able to use these reasons to gain competitive advantage.As more consumers are becoming aware of social causes...

In developed markets a growing number of consumers expect businessorganisations to take responsibility for their impact on society as a whole. Thisresearch investigated the applicability of these first world concerns to SouthAfrican consumers.A statically significant sample of 171 respondents...

This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and competition. A survey of the main literature in economic...

Purpose: Deshopping is the return of products, after they have fulfilled the purposefor which they were borrowed. Previous research indicates that deshopping is aprevalent and growing consumer behaviour. This paper examines deshopping from aretail perspective. It is a case study of interviews...

Purpose: This paper identifies those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the consumers’ point of view. From an agglomeration management perspective primary areas of concern are identified and suggestions...

The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...