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Exploring the impact of brand selfie on brand attitude in the Twittersphere

Liu, Xia; Foreman, Jeffrey - In: International journal of internet marketing and … 13 (2019) 4, pp. 321-337

Persistent link: https://www.econbiz.de/10012155307

Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72

Persistent link: https://www.econbiz.de/10011749105

Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes

Phua, Joe; Ahn, Sun Joo - In: Journal of marketing communications 22 (2016) 5, pp. 544-559

Persistent link: https://www.econbiz.de/10011613205

The effect of social-media communication on consumer perceptions of brands

Schivinski, Bruno; Dąbrowski, Dariusz - 2013

Researchers and brand managers have limited understanding of the effects of firm-created and user-generated social … media communication on brand equity, brand attitude, and purchase intention. Thus, we investigated 504 Facebook users using … influence on brand equity and brand attitude. In addition, the analysis indicated that firm-created social media communication …

Persistent link: https://www.econbiz.de/10011802059

Framing social media communication : investigating the effects of brand post appeals on user interaction

Wagner, Timm; Baccarella, Christian V.; Voigt, Kai-Ingo - In: European management journal 35 (2017) 5, pp. 606-616

Persistent link: https://www.econbiz.de/10011775130

Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity

Munoz, Caroline; Towner, Terri L. - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 514-533

Persistent link: https://www.econbiz.de/10013536253

Making and breaking relationships on social media : the impacts of brand and influencer betrayals

Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012813484

Persuasive effects in social media : the case of envy

Singh, Camille; Ang, Lawrence - In: International journal of advertising : the review of … 40 (2021) 1, pp. 81-105

Persistent link: https://www.econbiz.de/10012498503

Social eWOM : does it affect the brand attitude and purchase intention of brands?

Kudeshia, Chetna; Kumar, Amresh - In: Management research review 40 (2017) 3, pp. 310-330

Persistent link: https://www.econbiz.de/10011704389

Building resilience to negative information and increasing purchase intentions in a digital environment

Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535

Persistent link: https://www.econbiz.de/10012103462