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Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza; Sarkar, Juhi Gahlot; Sarkar, Abhigyan - In: Marketing intelligence & planning 35 (2017) 6, pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
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Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika; Chauhan, Abhishek - In: Marketing intelligence & planning 35 (2017) 6, pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
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Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth; Garaus, Marion; Wagner, Udo; … - In: International journal of advertising : the review of … 42 (2023) 4, pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
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Insta-influencers' endorsement effect on consumers' purchase intention : parallel mediation role of brand credibility and brand attitude
Dadvari, Alaleh; Moslehpour, Massoud; Shira, Shallyn … - In: Journal of Asia Pacific business 24 (2023) 4, pp. 254-272
Persistent link: https://www.econbiz.de/10014418138
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The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
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Moderating impact of brand authenticity and control over ads on the effectiveness of Facebook advertising : a two-sample study
Sarfraz, Usama; Bano, Sobia - In: EuroMed journal of business 18 (2023) 3, pp. 424-440
Persistent link: https://www.econbiz.de/10014380926
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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I create, you create, we all create - for whom?
Kennedy, Eric - In: The journal of product & brand management 26 (2017) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
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Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges; Santiago, Joanna Krywalski; … - In: Journal of business research : JBR 157 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti; Poursaeed, Mohammad Mehdi - In: International journal of e-business research : an … 11 (2015) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10011398022