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Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship : an Indian perspective
Kishor, Jugal - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 450-467
Persistent link: https://www.econbiz.de/10012612722
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Deriving the hierarchy measures of green advertising using AHP analysis for a sustainable environment
Kishor, Jugal - In: International journal of business excellence : IJBEX 26 (2022) 4, pp. 438-455
Persistent link: https://www.econbiz.de/10013198320
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Cultivating society's environmental concern through green advertising : an empirical analysis among Jaipur citizens
Kishor, Jugal - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
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Celebrity entrepreneurship and advertising effectiveness : an empirical test
Kishor, Jugal - In: International journal of business and globalisation : IJBG 25 (2020) 2, pp. 224-240
Persistent link: https://www.econbiz.de/10012250614
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Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal - In: World review of entrepreneurship, management and … 18 (2022) 4, pp. 404-428
Persistent link: https://www.econbiz.de/10013350784
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An evaluation model for measuring the impact of omnichannel information processing on digital shopping decision
Kishor, Jugal; Bhardwaj, Saket Kumar; Sharma, Swati - In: International journal of procurement management 17 (2023) 2, pp. 255-276
Persistent link: https://www.econbiz.de/10014313642