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Effectiveness of social interactivity in merchant websites on emotional and behavioral responses : study of the anthropomorphic virtual agent and the commercial discussion forum
Ben Saad, Sihem; Choura, Fatma - In: Handbook of research on the platform economy and the …, (pp. 324-342). 2021
Persistent link: https://www.econbiz.de/10012705051
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Towards a better comprehension of tourism crisis in the era of Covid-19
Ben Saad, Sihem; Ben Yahia, Ali; Choura, Fatma - In: Financial Market Dynamics after COVID 19 : The …, (pp. 25-35). 2022
Persistent link: https://www.econbiz.de/10013198539
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Toward a better understanding of the ICTs' role in the creation of social networks
Ben Saad, Sihem; Choura, Fatma - In: Business practices, growth and economic policy in …, (pp. 155-177). 2020
Persistent link: https://www.econbiz.de/10012388085
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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Effectiveness of virtual reality technologies in digital entrepreneurship : a comparative study of two types of virtual agents
Ben Saad, Sihem; Choura, Fatma - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 195-220
Persistent link: https://www.econbiz.de/10013369613
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Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
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Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali; Ben Saad, Sihem; Abida, Fatma Choura - In: Utilizing gamification in servicescapes for improved …, (pp. 175-193). 2020
Persistent link: https://www.econbiz.de/10012231265