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Planning merchandising decisions to account for regional and product assortment differences
Grewal, Dhruv; Levy, Michael; Mehrotra, Anuj; Sharma, Arun - In: Data envelopment analysis : a handbook of empirical …, (pp. 469-490). 2016
Persistent link: https://www.econbiz.de/10011474805
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Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv; Iyer, Gopalkrishnan R.; Kamakura, Wagner A. - In: Data envelopment analysis : a handbook of empirical …, (pp. 491-513). 2016
Persistent link: https://www.econbiz.de/10011474815
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Behavioral approaches to industrial marketing : extant and emerging reserach
Sheth, Jagdish N.; Sharma, Arun - In: Handbuch Industriegütermarketing : Strategien - …, (pp. 147-173). 2004
Persistent link: https://www.econbiz.de/10002471406
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The survival of internet-based B2B exchanges : the critical role of relationships
Pillai, Kishore Gopalakrishna; Sharma, Arun - In: Customer relationship management in electronic markets, (pp. 51-65). 2003
Persistent link: https://www.econbiz.de/10002410937
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The role of the sales employee in securing customer satisfaction
Evanschitzky, Heiner; Sharma, Arun; Prykop, Catja - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 489-508
Persistent link: https://www.econbiz.de/10009535669
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Business-to-business selling in the post-COVID-19 era : developing an adaptive sales force
Rangarajan, Deva; Sharma, Arun; Lyngdoh, Teidorlang; … - In: Business horizons 64 (2021) 5, pp. 647-658
Persistent link: https://www.econbiz.de/10012990356
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The function of innovation culture in the success of new services
Raajpoot, Nusser; Sharma, Arun - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 392-414
Persistent link: https://www.econbiz.de/10012549094
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Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople
Paesbrugghe, Bert; Rangarajan, Deva; Hochstein, Bryan; … - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 289-305
Persistent link: https://www.econbiz.de/10012395131
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A bibliometric analysis of extended key account management literature
Kumar, Prashant; Sharma, Arun; Salo, Jari - In: Industrial marketing management : the international … 82 (2019), pp. 276-292
Persistent link: https://www.econbiz.de/10012128081
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Increasing resilience by creating an adaptive salesforce
Sharma, Arun; Rangarajan, Deva; Paesbrugghe, Bert - In: Industrial marketing management : the international … 88 (2020), pp. 238-246
Persistent link: https://www.econbiz.de/10012285360