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Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki - In: Expert journal of marketing 8 (2020) 2, pp. 99-108
Persistent link: https://www.econbiz.de/10012613039
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A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong; Boh, Wai Fong; Goh, Kim Huat - In: Journal of management information systems : JMIS 34 (2017) 4, pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
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A study of the relationship between online movie reviews and the intention to watch the movie
Shieh, Hwai-Shuh; Lin, Szu-Yu - In: Journal of economics & management 44 (2022) 1, pp. 344-375
Aim/purpose - This study explores how the content feature and source of eWOM affect people's intentions and further analyses the effectiveness of eWOM on people's intention to watch movies. Design/methodology/approach - The study considers two dimensions of movie reviews, including the source...
Persistent link: https://www.econbiz.de/10014324988
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Advertising in the environment of movies : a literature study
Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
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The Effectiveness of Post-Release Movie Advertising
Rennhoff, Adam D.; Wilbur, Kenneth C. - 2010
Frequent new product introductions and short product lifecycles lead to unusually high levels of advertising in the movie industry. We study the effectiveness of television advertisements aired after the theatrical opening of a motion picture (“post-release advertising”). We estimate an...
Persistent link: https://www.econbiz.de/10014047698
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The adoption of social networking technologies in cinema releases
Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181
Persistent link: https://www.econbiz.de/10009619198
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Social media activities impact on the decision of watching films in cinema
Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11
The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …
Persistent link: https://www.econbiz.de/10012659748
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The effect of eWOM from indentiy and non-identity social media on movie sales
Karabas, Ismail; Nikolov, Nik; Wood, Brittany - In: Journal of managerial issues : JMI 33 (2021) 3, pp. 289-304
Persistent link: https://www.econbiz.de/10012648608
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam; Chintagunta, Pradeep K.; Venkataraman, … - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
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Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua; Prabhu, Prajwal - In: Arts and the market : AAM 12 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013373290