Seetharaman, P. B. - In: Marketing Science 23 (2004) 2, pp. 234-242
This paper proposes the (ARM), first used by Aalen (1980), to explain households' interpurchase times. Unlike the Proportional Hazard Model (PHM), first proposed by Cox (1972), the ARM incorporates the effects of covariates on the individual hazard function in an (as opposed to ) manner. While a...