This paper extends Ajzen’s (1991) theory of planned behavior (TPB) to explain and predict the process of e-commerce adoption by consumers. The process is captured through two online consumer behaviors: (1) getting information and (2) purchasing a product from a Web vendor. First, we...

E-commerce technologies are increasingly adopted and used because they give companies a competitive edge and boost their profitability through access to international markets. Even though global e-commerce has grown over the past few years, many consumers lack confidence in e-commerce purchases....

Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...

While most research on electronic commerce has focused on customer behaviour according to websites' functional tasks, consumers are influenced by many other factors such as website content and design, especially in online food shopping. This is the first study that aims to examine which...