Narrow search
Showing 1 - 10 of 103
Cover Image
La distance psychologique comme outil actionnable par les managers
Didi Alaoui, Mohamed; Cova, Véronique - In: Recherche et applications en marketing : RAM 36 (2021) 4, pp. 58-82
Persistent link: https://www.econbiz.de/10012660517
Cover Image
A consumer demands-resources model of engagement : theoretical and managerial contributions from a cross-validated predictive ability test procedure
Capeau, Fanny; Valette-Florence, Pierre; Cova, Véronique - In: Journal of business research : JBR 177 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014551492
Cover Image
When interchangeability between providers and users makes a difference : the mediating role of social proximity in collaborative services
Nguyen, Stephanie; Didi Alaoui, Mohamed; Llosa, Sylvie - In: Journal of business research : JBR 121 (2020), pp. 506-515
Persistent link: https://www.econbiz.de/10012417372
Cover Image
Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
Cover Image
Valeurs et marketing : origine historique, spécificités et champs d'application
Valette-Florence, Pierre - 1989
Persistent link: https://www.econbiz.de/10001090043
Cover Image
When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l; Merunka, Dwight; Valette-Florence, Pierre - In: Journal of business research : JBR 61 (2008) 10, pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
Cover Image
The intention-to-repurchase paradox : a case of the health and fitness industry
Ferrand, Alain; Robinson, Leigh; Valette-Florence, Pierre - In: Journal of sport management : the official journal of … 24 (2010) 1, pp. 83-105
Persistent link: https://www.econbiz.de/10003954875
Cover Image
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Cover Image
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Cover Image
How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736