Narrow search
Showing 11 - 20 of 150
Cover Image
BUILD: a five-step process to develop theory-driven social marketing interventions
Van Hierden, Yannick; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Cover Image
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of social marketing : JSOCM 12 (2022) 4, pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
Cover Image
Preventing littering : it's not all about sticks!
Al-mosa, Yara; Parkinson, Joy; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 371-394
Persistent link: https://www.econbiz.de/10013417406
Cover Image
Are graphic health warnings impacting on message processing and quitting intentions?
Pham, Cuong; Pang, Bo; Knox, Kathy; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 39 (2022) 7, pp. 661-677
Persistent link: https://www.econbiz.de/10013535866
Cover Image
Communication strategies : encouraging healthy diets for on-the-go consumption
Jebarajakirthy, Charles; Das, Manish; Rundle-Thiele, Sharyn - In: Journal of consumer marketing 40 (2023) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10013535989
Cover Image
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj; Dietrich, Timo; Rundle-Thiele, Sharyn; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
Cover Image
Leave it: upskilling a dog owning community
Harris, Jessica A.; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Social and sustainability marketing : a casebook for …, (pp. 739-754). 2022
Persistent link: https://www.econbiz.de/10013464180
Cover Image
Coexisting: the role of communications in improving attitudes towards wildlife
Pang, Bo; David, Patricia; Seydel, Tori; Rundle-Thiele, … - In: Social and sustainability marketing : a casebook for …, (pp. 755-763). 2022
Persistent link: https://www.econbiz.de/10013464185
Cover Image
Closing the confidence gap in STEM : a social marketing approach to increase female retention
Roemer, Carina; Pang, Bo; David, Patricia; Kim, Jeawon; … - In: Social and sustainability marketing : a casebook for …, (pp. 765-775). 2022
Persistent link: https://www.econbiz.de/10013464200
Cover Image
Laying the foundations for success : co-creating sustainable marketing solutions
Kim, Jeawon; Rundle-Thiele, Sharyn; Knox, Kathy; … - In: Journal of strategic marketing 31 (2023) 1, pp. 267-295
Persistent link: https://www.econbiz.de/10014303202