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Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron; Rundle-Thiele, Sharyn - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
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Rétrospective et perspective d'avenir : un plan d'action pour la recherche en marketing social
Rundle-Thiele, Sharyn - In: Recherche et applications en marketing 30 (2015) 3, pp. 133-139
Persistent link: https://www.econbiz.de/10011551770
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What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: Marketing intelligence & planning 34 (2016) 1, pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
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Willingness to pay for midwife-endorsed product : an Australian best-worst study
Lahtinen, Ville; Rundle-Thiele, Sharyn; Adamsen, Jannie Mia - In: Health marketing quarterly 33 (2016) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011460386
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A systematic review of stakeholder involvement in social marketing interventions
Buyucek, Nuray; Kubacki, Krzysztof; Rundle-Thiele, Sharyn; … - In: Australasian marketing journal 24 (2016) 1, pp. 8-19
Persistent link: https://www.econbiz.de/10011484607
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A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah; Leo, Cheryl; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 28 (2016) 2, pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
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Perceived benefits and barriers of physical activity : a social marketing formative study
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Gruneklee, Naomi - In: Health marketing quarterly 33 (2016) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011517997
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Breaking it down : unpacking children's lunchboxes
Crespo Casado, Francisco; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 438-453
Persistent link: https://www.econbiz.de/10011522154
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Segmentation in social marketing : why we should do it more often that we currently do
Kubacki, Krzysztof; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Segmentation in social marketing : process, methods and …, (pp. 1-6). 2017
Persistent link: https://www.econbiz.de/10011557761
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An umbrella review of the use of segmentation in social marketing interventions
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017
Persistent link: https://www.econbiz.de/10011557771