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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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Where's the money? : incentives, coaching, and the long-term athlete development model
Van Kooten, Gerrit C. - 2015
Persistent link: https://www.econbiz.de/10011444940
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An examination of the stakeholders and elite athlete development pathways in tennis
Brouwers, Jessie; Sotiriadou, Popi; De Bosscher, Veerle - In: European Sport management quarterly : ESMQ 15 (2015) 4, pp. 454-477
Persistent link: https://www.econbiz.de/10011524597
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Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra; Kaplanidou, Kyriaki Kiki; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
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Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
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Validating and extending the sport brand personality scale
Mitsis, Ann; Leckie, Civilai - In: Journal of service theory and practice : JSTP 26 (2016) 2, pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
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Children as football fans : an exploratory study of team and player connections
Thomson, Elizabeth; Williams, Russell - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 323-341
Persistent link: https://www.econbiz.de/10010469430
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Gender differences in competitive balance in intercollegiate basketball
Treber, Jaret; Levy, Rachel; Matheson, Victor A. - 2011
Persistent link: https://www.econbiz.de/10010436915
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Doping control in sport : an investigation of how elite athletes perceive and trust the functioning of the doping testing system in their sport
Overbye, Marie - In: Sport management review 19 (2016) 1, pp. 6-22
Persistent link: https://www.econbiz.de/10011474093
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Anti-doping education for coaches : qualitative insights from national and international sporting and anti-doping organisations
Patterson, Laurie B.; Backhouse, Susan H.; Duffy, Patrick J. - In: Sport management review 19 (2016) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011474109