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SUPPORT - Bottom-line Experiences: Measuring the Value of Design in Service - It's hard enough for product designers to measure and prove the value they represent to the corporate...

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Service Design for Business : A Practical Guide to Optimizing the Customer Experience

Reason, Ben - 2015 - 1st ed.

Intro -- Title Page -- Copyright -- Table of Contents -- Introduction -- Who This Book Is For -- How to Navigate This Book -- Chapter 1: Why Service Design -- Three Trends That Make Service Design Relevant Today -- Use Service Design to Deal with Business Ambitions and Organizational Challenges...

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