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Consumer power : evolution in the digital age

Labrecque, Lauren I.; Esche, Jonas vor dem; Mathwick, Charla - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 257-269

Persistent link: https://www.econbiz.de/10010242284

Consumer behavior in the online context

Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202

Persistent link: https://www.econbiz.de/10010410385

Customer Behaviour in eCommerce : Case Studies from the Online Grocery Market

Zapletalová, Šárka (ed.); Starzyczná, Halina (ed.) - 2023

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded USD 1000 billion per year and are growing...

Persistent link: https://www.econbiz.de/10013545731

Impact of visual information on online consumer review behavior : evidence from a hotel booking website

Kim, Molan; Lee, Seung Min; Choi, Sanghak; Kim, Sang Yong - In: Journal of retailing and consumer services 60 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012502720

How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM

Duarte, Paulo; Silva, Susana C.; Ferreira, Margarida … - In: Journal of retailing and consumer services 44 (2018), pp. 161-169

Persistent link: https://www.econbiz.de/10011904358

Online consumer behaviour and its relationship to website atmospheric induced flow : insights into online travel agencies in China

Gao, Lingling; Bai, Xuesong - In: Journal of retailing and consumer services 21 (2014) 4, pp. 653-665

Persistent link: https://www.econbiz.de/10010388513

To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers

Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166

Persistent link: https://www.econbiz.de/10011849129

Online trust and the importance of interaction

Papadopoulou, Panagiota; Kanellis, Panagiotis - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 21-50

Persistent link: https://www.econbiz.de/10012056240

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Online purchasing : the role of web experience factors

Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282

Persistent link: https://www.econbiz.de/10012106625

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