The purpose of this study was to determine the relationship and influence between social media marketing activities, brand awareness, brand image and consumer loyalty. The information used in this study came from survey responses distributed to 250 visitors to the Cosan coffee shop in...

This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the children role as the influencer in buying decision making in Indonesia. Sample in this research is dyadic sample that involves parents and children....

This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the children role as the influencer in buying decision making in Indonesia. Sample in this research is dyadic sample that involves parents and children....