Similar Search Results

Preference for partner or servant brand roles depends on consumers' power distance belief

Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014302557

Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust

Maduretno, Raden Bernard Eka Hutomo Putra; Junaedi, … - In: Gadjah Mada international journal of business 24 (2022) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10014302584

FANOMICS® : Turn Customers into Fans and Profit from it

Becker, Roman; Daschmann, Gregor - 2023

Chapter 1 The Fan Principle: Fans and Fan Customers -- 1.1 What it is about -- 1.2 What is a fan? -- 1.3 From Fan Principle to FANOMICS: What is a Fan Customer? -- 1.4 The FANOMICS Basis: The Fan Indicator -- 1.5 The Fan Rate as a KPI -- 1.6 The Fan Portfolio -- 1.7 Bibliography -- Chapter 2 The...

Persistent link: https://www.econbiz.de/10014302660

An investigation of the nexus between online impulsive buying and cognitive dissonance among Gen Z shoppers : are female shoppers different?

Chetioui, Youssef; El Bouzidi, Laila - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 406-426

Persistent link: https://www.econbiz.de/10014302733

Navigating paradoxical tensions in the context of coopetition : emotional transcendence in a Dutch public-private partnership

Fiorito, T. L.; Nagel, C.; Veenswijk, M. B.; Drori, I. - In: Journal of change management : a major new, … 23 (2023) 2, pp. 177-199

Persistent link: https://www.econbiz.de/10014302867

Exploring the impact of surface acting on nurse leaders during COVID

Boucher, Carlene Joy - In: Journal of health organization and management 37 (2023) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10014302981

The effect of tourists' gastronomic experience on emotional and cognitive evaluation : an application of S-O-R paradigm

Şahin, Ayşe; Kılıçlar, Arzu - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 595-612

The main aim of this study is to determine the effect of tourists' gastronomic experiences on food consumption emotions and experiential value. This research also examines the effect of emotions and experiential value on behavioral intention.,A questionnaire survey was distributed to foreign...

Persistent link: https://www.econbiz.de/10014303102

The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence

Xu, Zhiwei; Zhang, Miao; Zhang, Pengfei; Luo, Jiawen; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014303132

Whether to trust chatbots : applying the event-related approach to understand consumers' emotional experiences in interactions with chatbots in e-commerce

Wang, Cuicui; Li, Yiyang; Fu, Weizhong; Jin, Jia - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303157

Consequences of consumer regret with online shopping

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014303172