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Digital platforms for business-to-business markets : a systematic review and future research agenda

Shree, Deep; Singh, Rajesh K.; Paul, Justin; Hao, Andy; … - In: Journal of business research : JBR 137 (2021), pp. 354-365

Persistent link: https://www.econbiz.de/10012665785

Handbook of research on circular economy and re-commerce in the fashion industry

Śrīvāstava, Arcanā (ed.); Jain, Geetika (ed.); … - 2020

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Digital Transformation in Business and Society : Theory and Cases

George, Babu (ed.); Paul, Justin (ed.) - 2020 - 1st ed. 2020

1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...

Persistent link: https://www.econbiz.de/10012398930

Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention

Dash, Ganesh; Kiefer, Kip; Paul, Justin - In: Journal of business research : JBR 122 (2021), pp. 608-620

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Five decades of research on foreign direct investment by MNEs : an overview and research agenda

Paul, Justin; Feliciano-Cestero, María M. - In: Journal of business research : JBR 124 (2021), pp. 800-812

Persistent link: https://www.econbiz.de/10012493869

Hyper-personalization, co-creation, digital clienteling and transformation

Jain, Geetika; Paul, Justin; Śrīvāstava, Arcanā - In: Journal of business research : JBR 124 (2021), pp. 12-23

Persistent link: https://www.econbiz.de/10012493870

Use of microblogging platform for digital communication in politics

Paul, Justin; Parameswar, Nakul; Sindhani, Mohit; Dhir, … - In: Journal of business research : JBR 127 (2021), pp. 322-331

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Reviving tourism industry post-COVID-19 : a resilience-based framework

Sharma, Gagan Deep; Thomas, Asha; Paul, Justin - In: Tourism management perspectives : TMP 37 (2021), pp. 1-11

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Retailing and consumer services at a tipping point : New conceptual frameworks and theoretical models

Paul, Justin; Rosenbaum, Mark - In: Journal of retailing and consumer services 54 (2020), pp. 1-4

Persistent link: https://www.econbiz.de/10012238301

Special issue: retailing and consumer services at a tipping point : conceptual frameworks and theoretical models

Paul, Justin (ed.); Rosenbaum, Mark (ed.) - 2020

Persistent link: https://www.econbiz.de/10012238483

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