This study aims to investigate and identify the underlying dimensions of students’ perception towards the Beijing pollution, particularly to identify the future intensions of students towards staying in Beijing and to identify the level of satisfaction and dissatisfaction among students. This...

Purpose: This paper aims to investigate how banking websites can activate customer engagement (CE) to consequently enhance customer trust and retention. Design/methodology/approach: Using an online survey, data were collected from 598 customers of various (public and private) banks in India....

Purpose: India accounts for the third-largest Muslim population in the world after Indonesia and Pakistan. The previous studies about halal consumption have focused on the “food and money industry” only. Muslim consumers are prohibited from using alcohol, pork and other items in any form;...

Purpose: This study aims to focus on proposing and empirically validating a model that captures certain critical socio-psychological factors that nurture consumers' attitude towards affordable luxury brands in an emerging market context of India. ...

Theft of original ideas is the worst form of robbery in the fashion industry today. The production, distribution and consumption of counterfeit goods are increasing at an alarming rate. A considerable amount of time and effort is spent in innovating and inventing distinctive designs and...

A decade back brands like Louis Vuitton , Dior, Chanel, Parada seemed distant and unheard names for most of the Indians. Ten years later, the situation has changed drastically .Luxury brands have penetrated into the Indian market and have made their presence felt. India is rediscovering luxury...

Abstract –India is home to some of the richest men in the world, with the fastest growing high net worth individuals (HNIs) in the Asia-Pacific region, the Indian luxury market is the beacon of the future. Numbers of international brands are vying to design, develop and deliver the high-end...