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Marketing communications and brand development : an introduction

Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-15). 2022

Persistent link: https://www.econbiz.de/10013274175

Bank brand avoidance : service perspectives from Nigeria and Ghana

Boateng, Henry; Uzo, Uchenna; Adeola, Ogechi; Hinson, Robert - In: Marketing Communications and Brand Development in …, (pp. 59-79). 2022

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The future of marketing : artificial intelligence, virtual reality, and neuromarketing

Adeola, Ogechi; Evans, Olaniyi; Edeh, Jude Ndubuisi; … - In: Marketing Communications and Brand Development in …, (pp. 253-280). 2022

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CSR and green process innovation as antecedents of micro, small, and medium enterprise performance : moderating role of perceived environmental volatility

Achi, Awele; Adeola, Ogechi; Achi, Francis Chukwuedo - In: Journal of business research : JBR 139 (2022), pp. 771-781

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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World

Adeola, Ogechi (ed.); Hinson, Robert (ed.); … - 2022

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...

Persistent link: https://www.econbiz.de/10013203503

Marketing communications and brand development in a changing world : introduction, issues, and perspectives

Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-21). 2022

Persistent link: https://www.econbiz.de/10013280158

Marketing communications : embedding sustainability practices in a changing world

Adeola, Ogechi; Olaniyi, Evans - In: Marketing Communications and Brand Development in …, (pp. 287-307). 2022

Persistent link: https://www.econbiz.de/10013280206

Digital business in Africa : social media and related technologies : an introduction

Adeola, Ogechi; Edeh, Jude Ndubuisi; Hinson, Robert - In: Digital Business in Africa : Social Media and Related …, (pp. 3-13). 2022

Persistent link: https://www.econbiz.de/10013282668

A self-concept interactionist model of social media reputation

Abbatty, Oyindamola; Otubanjo, Olutayo; Adeola, Ogechi - In: Digital Business in Africa : Social Media and Related …, (pp. 127-144). 2022

Persistent link: https://www.econbiz.de/10013282697

Africa's digital marketplace : the role of social media in customer engagement

Adeola, Ogechi; Edeh, Jude Ndubuisi; Evans, Olaniyi; … - In: Digital Business in Africa : Social Media and Related …, (pp. 145-168). 2022

Persistent link: https://www.econbiz.de/10013282698