An introduction to personal selling -- The personal selling process -- General sales management -- Developing sales forecasts -- Field sales management : organising the sales effort -- Sales force planning, recruitment and selection -- Sales training -- Sales force reward systems and...

Introduction to Customer Service Management: A Strategic and Operational Perspective /Robert Ebo Hinson, Ogechi Adeola, Terri R. Lituchy, and Abednego Feehi Okoe Amartey --Theme A: Customer Service as Shared Value --Who is A Customer? /Desmond Ayentimi --Defining a Customer-driven Organisation...