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Consumer neuroscience : evolution and commercial applications
Clark, Kimberly Rose - In: Analyzing the strategic role of neuromarketing and …, (pp. 185-207). 2020
Persistent link: https://www.econbiz.de/10012266771
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How advertisers can keep mobile users engaged and reduce video-ad blocking : best practices for video-ad placement and delivery based on consumer neuroscience measures
Clark, Kimberly Rose; Leslie, Kenneth Raj; … - In: Journal of advertising research 58 (2018) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10011929127
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The $100 billion allowance : accessing the global teen market
Moses, Elissa - 2000
Persistent link: https://www.econbiz.de/10004596118
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ADVERTISING RESEARCH - Biosensory metrics can deliver advertising insights - Can you distinguish a Cannes winner from an Effie great? Both types of ad work, but brain scans show th...
Plummer, Joseph; Moses, Elissa - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 41-44
Persistent link: https://www.econbiz.de/10008103760