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Antecedents to new food product purchasing behavior among innovator groups in India

Choo, HoJung; Chung, Jae‐Eun; Thorndike Pysarchik, Dawn - In: European Journal of Marketing 38 (2004) 5/6, pp. 608-625

, ultimately, purchase behavior of the low innovator and high innovator groups. Marketing implications are discussed. …

Persistent link: https://www.econbiz.de/10014722171

Goulding, Christina; Shankar, Avi - In: European Journal of Marketing 38 (2004) 5/6, pp. 641-658

This paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a hidden consumer who falls into the 30‐40 age group. The paper examines the emergence of dance/rave, and the process of commodification of a sub‐cultural movement. It...

Persistent link: https://www.econbiz.de/10014722173

Mapping the values driving organic food choice

Baker, Susan; Thompson, Keith E.; Engelken, Julia; … - In: European Journal of Marketing 38 (2004) 8, pp. 995-1012

The organic food market is one of the most promising in Europe, although national markets have developed at different rates. In Germany, organics' share of total food turnover is 2.7 per cent compared with 1 per cent in the UK. This study explores the reasons why the behaviour of consumers in...

Persistent link: https://www.econbiz.de/10014722182

The marketing directions of two fashion retailers

Newman, Andrew J.; Patel, Darshika - In: European Journal of Marketing 38 (2004) 7, pp. 770-789

quality marketing orientation. Answers were sought using key image attributes as a vehicle to understanding customers … retailer positioning pivots on a range of marketing activities as well as matching fashion consumers to styles. The research … concludes with implications for strategic retail marketing, theory and practice. …

Persistent link: https://www.econbiz.de/10014722186

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

O'Cass, Aron - In: European Journal of Marketing 38 (2004) 7, pp. 869-882

For many years fashion clothing has been an area of interest in consumer research. This study examines the effect of materialism and self‐image product‐image congruency on consumers’ involvement in fashion clothing. It also examines purchase decision involvement, subjective fashion...

Persistent link: https://www.econbiz.de/10014722191

Predicting online purchase intentions for clothing products

Young Kim, Eun; Kim, Youn‐Kyung - In: European Journal of Marketing 38 (2004) 7, pp. 883-897

purchase intention. This study provides managerial implications for the future online marketing of clothing products. …

Persistent link: https://www.econbiz.de/10014722192

The impact of color in the e‐commerce marketing of fashions: an exploratory study

Nitse, Philip S.; Parker, Kevin R.; Krumwiede, Dennis; … - In: European Journal of Marketing 38 (2004) 7, pp. 898-915

As the number of Internet purchases of fashion items increases, the problem of inaccurate color representation on the Web becomes more significant. Color inaccuracy has many negative consequences for marketers, including loss of sales, increased returns and complaints, and customer defections....

Persistent link: https://www.econbiz.de/10014722193

Sociocultural meanings in visually standardized print ads

Callow, Michael; Schiffman, Leon G. - In: European Journal of Marketing 38 (2004) 9/10, pp. 1113-1128

The purpose of this paper is to explore the effectiveness of using standardized visual images in global print advertising campaigns. In particular, it examines how visual images depicting social (in)activity are interpreted among students from the USA, Spain, and the Philippines. Hall's...

Persistent link: https://www.econbiz.de/10014722197

The effect of word of mouth on services switching

v. Wangenheim, Florian; Bayón, Tomás - In: European Journal of Marketing 38 (2004) 9/10, pp. 1173-1185

The effects of word of mouth (WOM) on the receiver's attitudes and intentions have been studied at length, but the question under which conditions WOM leads to a behavioural outcome (such as a purchase or switching decision) has received less attention. This paper studies the effects of WOM in...

Persistent link: https://www.econbiz.de/10014722200

A contingency model of behavioural intentions in a services context

Patterson, Paul G. - In: European Journal of Marketing 38 (2004) 9/10, pp. 1304-1315

in marketing – loyalty and customer retention. However the satisfaction→customer retention linkage is not as simple as it …

Persistent link: https://www.econbiz.de/10014722207