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Towards an integrated model of low attention advertising effects

Grimes, Anthony - In: European Journal of Marketing 42 (2008) 1/2, pp. 69-86

Purpose – The purpose of this paper is draw together the different explanations of low attention advertising effects in the related, yet traditionally separate, paradigms of low involvement processing and mere exposure effects. Further to this, the paper aims to integrate these perspectives...

Persistent link: https://www.econbiz.de/10014722461

The influence of loyalty programme membership on customer purchase behaviour

Meyer‐Waarden, Lars - In: European Journal of Marketing 42 (2008) 1/2, pp. 87-114

attempts to segment their target market, which enables them to allocate their marketing expenditures more effectively …

Persistent link: https://www.econbiz.de/10014722462

Understanding the consumer propensity to observe

Simpson, Penny M.; Siguaw, Judy A.; Cadogan, John W. - In: European Journal of Marketing 42 (2008) 1/2, pp. 196-221

observational consumers for targeting purposes; and retailers should consider observational tendencies of consumers when marketing …

Persistent link: https://www.econbiz.de/10014722467

Consumption attitudes and adoption of new consumer products: a contingency approach

Wang, Guangping; Dou, Wenyu; Zhou, Nan - In: European Journal of Marketing 42 (2008) 1/2, pp. 238-254

innovations is associated negatively with their attitude toward existing products and positively with independent decision making …

Persistent link: https://www.econbiz.de/10014722469

Factors influencing word of mouth effectiveness: receiver perspectives

Sweeney, Jillian C.; Soutar, Geoffrey N.; Mazzarol, Tim - In: European Journal of Marketing 42 (2008) 3/4, pp. 344-364

. Practical implications – The importance of WOM in marketing, particularly professional services marketing, is widely accepted …; however, little is known about how to enhance its occurrence. The paper provides marketing managers with a better … box” in the marketing literature. …

Persistent link: https://www.econbiz.de/10014722478

Experiences as gifts: from process to model

Clarke, Jackie - In: European Journal of Marketing 42 (2008) 3/4, pp. 365-389

– will enhance marketing practice for those service organisations recognising the gift potential of their products …

Persistent link: https://www.econbiz.de/10014722479

Positive and negative brand beliefs and brand defection/uptake

Winchester, Maxwell; Romaniuk, Jenni; Bogomolova, Svetlana - In: European Journal of Marketing 42 (2008) 5/6, pp. 553-570

Purpose – The paper seeks to conduct an exploratory study into how positive and negative brand belief levels differ before, and change after, consumers defect from a brand or take up a new brand. Design/methodology/approach – Two longitudinal studies in banking and insurance were used. These...

Persistent link: https://www.econbiz.de/10014722487

Undesired self‐image congruence in a low‐involvement product context

Bosnjak, Michael; Rudolph, Nina - In: European Journal of Marketing 42 (2008) 5/6, pp. 702-712

influence purchase decisions at early stages of the decision‐making process, namely in attitude formation and evaluative …

Persistent link: https://www.econbiz.de/10014722496

Customer‐employee relationship

Jamal, Ahmad; Adelowore, Adegboyega - In: European Journal of Marketing 42 (2008) 11/12, pp. 1316-1345

after an extensive review of the literature related to consumer behaviour, organizational behaviour, relationship marketing … and services marketing. The paper is based on a sample of 203 customers of bank users in Nigeria who completed a self …

Persistent link: https://www.econbiz.de/10014722532

Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece

Theodoridis, Prokopis K.; Chatzipanagiotou, Kalliopi C. - In: European Journal of Marketing 43 (2009) 5/6, pp. 708-734

Purpose – This research seeks to accomplish two objectives: to extend the test of the functional relationship between store image attributes and customer satisfaction in the market environment of Greece; and to investigate the stability of the structural relationships between store image...

Persistent link: https://www.econbiz.de/10014722576