, and customer satisfaction. Practical implications – The findings have implications for marketing theory and management, as … dimension is the most damaging in terms of the three marketing outcomes examined. Originality/value – This is the first study to … construct dimensions on three key marketing outcome variables.  …

representation of the hierarchical sequence in which the cycle of customer repurchasing process (satisfaction→attitude … path of internet marketing. Further, the proposed research model (PRM) provides a means of identifying the underlying …

implications – The findings contain many practical lessons for planners of export marketing strategy. Originality/value – Two …

are considered. The study provides the roles of positive attitude in the formation of CS‐RPI link. Also, three factors …: adjusted expectations, trust, and positive attitude, are found to have a significant mediating influence on the link of CS … collaborate with companies marketing products and services online and track customers' actual behaviors. This would be an …

Purpose – Current research has largely overlooked importance as a meta‐attitude consumers develop from related … judgments. Drawing from observations by consumer theorists and attitude strength researchers, the present study seeks to … investigate the formation and effect of attitude importance in an experiential setting, spectator sport. Design …

the attitude toward the new product and perceived image fit. Consumer attitude depends, in turn, on initial brand … that influence either the attitude to the extension or the attitude to the extended brand.  …

contributes to the services marketing and consumer behavior literature by shedding light on the issue of “fairness” as an axiom …