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Defines a particular form of returned purchases and explores its pervasiveness. Consumers who engage in “retail borrowing” purchase items with the deliberate intention to return such items once they have been used satisfactorily. To facilitate the purchases of good and to act responsibly...
Persistent link: https://www.econbiz.de/10014802934
Examines whether respondents’ attitudes towards companion selling (i.e. suggesting the purchase of a related good) varies based on two hypothetical situations. The results suggest that overall there are some differences in attitudes based on the selling context. However, overall respondents...
Persistent link: https://www.econbiz.de/10014802935
Current e‐grocery models are based on the consumer making his or her purchase over the Internet, and the e‐grocer delivering the purchase to the household. However, there are numerous opportunities for innovative new services. Analyzes the opportunities offered by bar code and radio...
Persistent link: https://www.econbiz.de/10014802936
Focuses on consumer evaluations of store preference when presented with promotional deals that are equivalent on a unit‐cost basis and/or are equivalent on a total cost basis but are worded differently. An experimental design setting is used to examine the effect of three deal frames: one,...
Persistent link: https://www.econbiz.de/10014802939
The state of Maine was selected for study, since adequate sales tax records were available during the early 1990s, when Wal‐Mart entered the state. The sales tax reports were used to document the retail sales of Wal‐Mart towns, neighboring towns, and other towns in the state, in the years...
Persistent link: https://www.econbiz.de/10014802943
Focuses on the impact of supercenters on traditional food retailers in four markets, including two small cities (Victoria, Texas; Gainesville, Georgia) and two large cities (Columbus, Ohio; Omaha, Nebraska). Consumer surveys were conducted in order to assess the effects of the entry of Meijer,...
Persistent link: https://www.econbiz.de/10014802945
Reviews the trends in Finland towards greater concentration and more hypermarkets, power centres and out‐of‐town centres. Provides the background for a mail survey of 857 householders residing in rural areas surrounding the small municipality of Aura. These residents are subject to the...
Persistent link: https://www.econbiz.de/10014802946
One important arena for the study of the impact of larger retailers is, in the UK, the market town. This paper shows how locational policies of larger retailers – akin to WalMart openings in the US Midwest – are affecting these traditional towns in rural areas. The paper takes a case study...
Persistent link: https://www.econbiz.de/10014802947
brand attitude, country‐of‐manufacture (COM), consumer ethnocentrism, product evaluation, and product attitude. The sample … significantly predicted intention to purchase the product. The relationships between ethnocentrism, brand attitude, COM, and product …
Persistent link: https://www.econbiz.de/10014802952
such behaviour. Alongside such advances in technology, however, have come accusations that some aspects of marketing and … marketing research raise ethical issues. Those engaged in the use of new marketing and research methods therefore need to be …
Persistent link: https://www.econbiz.de/10014802961