Perspectives of Islamic Entrepreneurship and Marketing -- Entrepreneurship Orientation, Practices, and Performance in Islam …An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications …

The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when …Cover -- Contents -- List of Figures -- List of Tables -- Part 1 Understanding Islamic Marketing -- 1 Islamic Business … Ideals -- 2 The Islamic Market (Souq) -- Part 2 The Islamic Marketing Mix -- 3 The Islamic Product (Tayyibat) -- 4 Islamic …

This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring … Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts … comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business …