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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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The ontological pitfalls of Islamic exceptionalism : a re-inquiry on El-Bassiouny's (2014, 2015) conceptualization of "Islamic marketing"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 69 (2016) 3, pp. 1175-1181
Persistent link: https://www.econbiz.de/10011440262
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Investigation of psychological dimensions of trust on e-loyalty : a case of Saudi Arabia consumers
Azam, Afshan - In: Journal of Islamic marketing : JIMA 6 (2015) 2, pp. 224-249
Persistent link: https://www.econbiz.de/10011348979
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Examining retailers' behaviour in managing critical points in Halal meat handling : a PLS analysis
Shahijan, Milad Kalantari; Sajad Rezaei; Preece, … - In: Journal of Islamic marketing : JIMA 5 (2014) 3, pp. 446-472
Persistent link: https://www.econbiz.de/10010458279
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A crystallized exposition on Indian Muslim's attitude and consciousness towards halal
Potluri, Rajasekhara Mouly; Ansari, Rizwana; Khan, … - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10011659458
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The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market
Meghraoui, Mehieddine Abdelkader; Benabou, Djilali - In: International journal of social entrepreneurship and … 3 (2014) 3, pp. 177-196
Persistent link: https://www.econbiz.de/10011347718
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Islamic marketing and branding : thinking outside the box
Boulanouar, Aisha Wood - In: International journal of islamic marketing and branding 1 (2015) 2, pp. 123-130
Persistent link: https://www.econbiz.de/10011546794
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The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman; Diab, Dalia … - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
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Integration, assimilation or separation? : the implications for marketers of the Turkish Muslim consumers in The Netherlands
Kizgin, Hatice - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 187-212
Persistent link: https://www.econbiz.de/10011562976