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A collection of Islamic advertising principles : revisited and detailed
Ali Shafiq - In: International journal of islamic marketing and branding 3 (2018) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10011989257
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Islamic encounters in consumption and marketing
Sandıkçı, Özlem; Jafari, Aliakbar - In: Marketing theory 13 (2013) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10010233279
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Where do we go from here? : a research agenda for Islamic marketing borrowing from social marketing
Koku, Paul Sergius; Jusoh, Osman - In: International journal of islamic marketing and branding 1 (2015) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10011719762
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Islamic values and materialistic consumption culture : an exploratory study
Belhadj, Tarek; Merdaoui, Kamel - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011777811
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An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha; Wilson, Jonathan A. J.; Esmat, Suzan - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10011750265
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Islamic marketing as macromarketing
Kadirow, Djavlonbek - In: Journal of Islamic marketing : JIMA 5 (2014) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10010256768
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Corporate social responsibility and Islamic marketing : some basic lessons
Koku, Paul Sergius; Savas, Selen - In: International journal of social entrepreneurship and … 2 (2013) 4, pp. 331-345
Persistent link: https://www.econbiz.de/10010337171
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Pedagogical reflections on Islamic marketing education in business schools : a sample outline
El-Bassiouny, Noha - In: International journal of islamic marketing and branding 2 (2017) 3, pp. 247-254
Persistent link: https://www.econbiz.de/10011858513
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Islamic marketing mix : is there a role for Islamic-based strategies?
Johari Abdullah - In: International journal of islamic marketing and branding 3 (2018) 1, pp. 15-34
Persistent link: https://www.econbiz.de/10011886304
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Islamic marketing practice as a panacea to social marketing criticism
Islam, Mohammad Mominul - In: International journal of islamic marketing and branding 3 (2018) 2, pp. 104-115
Persistent link: https://www.econbiz.de/10011979900