Purpose – To identify key success factors related to internet advertising, in the specific case of a portal directed at … a teenage audience in Hong Kong; to derive a generally applicable formula for measuring the effectiveness of internet … a very specific case example of internet advertising in one special administrative area of China. Caution is therefore …

Purpose – To explore the role of trust and risk in consumers' apparent reluctance to convert from internet browsers to … reviewed, with a focus on internet usage and online buying. Six components of organisational trust are used as the framework … convert current web‐browsers into future internet shoppers, and thereby benefit to the full from the advantages of online …

impact of the internet on bank‐customer relationships. The specific aim is to shed light on customers' own views about when … reassurance about internet security and the impersonal and intangible nature of online transactions. At the highest level of … customer adoption of online banking (or “internet banking” or “e‐banking”).  …

Purpose – To derive an applicable conceptual framework of branding via the internet form; to show how that framework … can, by organising and integrating current knowledge, assist marketing planners in the development of successful internet … stream self‐evidently relevant to internet‐based branding. It is clear that the resulting four main elements of the framework …

). The purpose of this paper is to develop what is a striking link by investigating the role of internet technologies in the …

influence overall internet banking service quality and its subsequent effect on customer satisfaction in a New Zealand banking … context. Design/methodology/approach – Internet banking service customers of a national bank in New Zealand completed a self …, banking service product quality, overall internet banking service quality and customer satisfaction. Originality …

‐CRM implementations, distinguishing the criteria which signify higher levels of success in e‐CRM for internet businesses. Design …, innovation and learning, and financial perspectives of the balanced scorecard is constructed. A total of 72 internet businesses … collecting data from internet businesses on a strategic issue such as e‐CRM. Perceived e‐CRM success is assessed based on the …

for business managers who currently use or plan to use internet channel to sell their products. Originality/value – Our …

business use of the internet and to identify similarities and differences between the retailer subgroups in attitude …, perceptual performance, and behavioral intention to use the internet. Design/methodology/approach – A mail survey is completed by … types of retailers: optimists, efficiency minded, and skeptics. Differences in attitudes towards use of the internet and …