This study explores how the dynamics of consumer culture and globalization interact with Islamic beliefs, rituals and behaviors, and revive and modify local rituals in order to fit with modern consumption-driven lifestyles. Specifically, we focus on urban Turkey and discuss how Ramadan rituals...

While there is a wealth of literature dealing with the nature and politics of stereotypical representations in advertising, there is little on how stereotypes are created and transformed as a result of social, cultural, political and economic factors. This ethnographic study looks at how...

How do a few Third World conflicts become international causes célèbres, while most remain isolated and unknown? Why, for instance, has there been so much recent attention to the Darfur crisis but so little to ongoing conflict in the Democratic Republic of Congo, despite vastly more casualties...

Most researchers engaged in shopper insights today focus far too narrowly on specific psychological and physical behavioral aspects of the shopping experience. To remedy the situation, we propose expanding the boundaries of shopper insights to encompass the full range of consumer attitudes and...

Four studies examine the influence of attaching a seemingly insignificant Post-it note to a survey packet on the likelihood of completing the survey. Participants who received a packet with an affixed Post-it note request had significantly higher return rates than participants who received the...

Telling people that a consumer claim is false can make them misremember it as true. In two experiments older adults were especially susceptible to this "illusion of truth" effect. Repeatedly identifying a claim as false helped older adults remember it as false in the short term, but...

Rhetoric is increasingly seen as an archaic concern for writers. Yet, the structure of sentences and word choice is proving progressively crucial to modern marketing campaigns. Hence, it can be said that capitalism has created a new revival of rhetoric in the modern era. More importantly, the...

The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams. Facing an "extinction event," as the...

Objective – The role of knowledge management and competencies related to marketing skills are essential for Indian and Maldivian businesses, due to the emerging economy and globalization. This study therefore aims to identify the impact of marketing competencies on organizational performance...

Purpose: Small and medium sized enterprises (SMEs) are increasingly communicating and interacting with stakeholders through digital media. Therefore, this research investigates the SME owner-managers' attitudes toward the pace of technological innovation, and it examines their perceived use and...