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Are structural equation models theories and does it matter?

Trafimow, David; Hyman, Michael R.; Kostyk, Alena - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 248-263

Persistent link: https://www.econbiz.de/10014251317

Guest editorial: challenging the coloniality of raced markets

Shabbir, Haseeb; Hyman, Michael R.; Kostyk, Alena - In: Journal of consumer marketing 40 (2023) 5, pp. 549-557

Persistent link: https://www.econbiz.de/10014332215

True consumer autonomy : a formalization and implications

Hyman, Michael R.; Kostyk, Alena; Trafimow, David - In: Journal of business ethics : JBE 183 (2023) 3, pp. 841-863

Persistent link: https://www.econbiz.de/10014285976

The social shopping movement in China : from TaoBao to WeChat

Zhou, Wenkai - In: The SAGE handbook of social media marketing, (pp. 205-220). 2022

Persistent link: https://www.econbiz.de/10013368572

Marketing research education in the Big Data era

Paas, Leo - In: International journal of market research 61 (2019) 3, pp. 233-235

Persistent link: https://www.econbiz.de/10012172197

Contextual influences on marketing and consumerism : an East Asian perspective

Zhou, Wenkai; Yang, Zhilin; Hyman, Michael R. - In: International Marketing Review 38 (2021) 4, pp. 641-656

Purpose: This study aims to summarize the important contextual influences East Asian philosophy may have on marketing strategy and consumerism. Design/methodology/approach: A qualitative approach is used to deconstruct (1) the literature on marketing as a contextual discipline, (2) East Asian...

Persistent link: https://www.econbiz.de/10012639621

Make the apps stand out : discoverability and perceived value are vital for adoption

Jiang, Ling; Zhou, Wenkai; Ren, Zhuoyi; Yang, Zhilin - In: Journal of Research in Interactive Marketing 16 (2021) 4, pp. 494-513

Purpose: From an environmental psychology perspective, we aim to uncover the role that app discoverability facilitators play in enabling the various perceived values (e.g. social, information and hedonic) necessary for app adoption. Design/methodology/approach: A survey study was conducted and...

Persistent link: https://www.econbiz.de/10012641155

The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms

Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434

Persistent link: https://www.econbiz.de/10012607668

Perceived power and smile intensity in service encounters

Yao, Qi; Wan, Qiuyan; Li, Shihao; Zhou, Wenkai; Yang, Zhilin - In: Marketing intelligence & planning 40 (2022) 3, pp. 372-387

Persistent link: https://www.econbiz.de/10013172969

ChatGPT and marketing : analyzing public discourse in early Twitter posts

Zhou, Wenkai; Zhang, Chi; Wu, Linwan; Shashidhar, Meghana - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 693-706

Persistent link: https://www.econbiz.de/10014537372