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Motivations for crowdinvesting in European football clubs

Kościółek, Szczepan - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 243-255

Persistent link: https://www.econbiz.de/10014318076

The causal effect of voluntary roles in sport on subjective well-being in European countries

Wicker, Pamela; Downward, Paul - In: Journal of sport management : the official journal of … 34 (2020) 4, pp. 303-315

Persistent link: https://www.econbiz.de/10012293289

Discrimination in a rank order contest : evidence from the NFL draft

Gregory-Smith, Ian; Bryson, Alex; Gomez, Rafeal - 2022

This paper examines discrimination in the NFL draft. The NFL is a favourable empirical setting to examine the role of skin colour because franchise selectors are required to make rank-order judgements of players based on noisy signals of future productivity. Since wages are tightly related to...

Persistent link: https://www.econbiz.de/10013343242

Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams

Martin, David S.; Townsend, Kyle M.; Wang, Yun; … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 209-221

Persistent link: https://www.econbiz.de/10012254429

How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship

Penna, Daniele; Guenzi, Paolo - In: The journal of brand management : an international journal 21 (2014) 2, pp. 133-149

Persistent link: https://www.econbiz.de/10010252612

Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final

Jensen, Ricard W.; Limbu, Yam B.; Spong, Yasha - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 242-248

Persistent link: https://www.econbiz.de/10011482357

Marketing investments in sport venue naming rights and the market value of the firm

Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252

Persistent link: https://www.econbiz.de/10012059517

Influences on sponsorship deals in NASCAR : indirect evidence from time on camera

Rotthoff, Kurt William; Depken, Craig A.; Groothuis, … - In: Applied economics 46 (2014) 19/21, pp. 2277-2289

Persistent link: https://www.econbiz.de/10010417274

The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity

Bee, Colleen; Dalakas, Vassilis; Chen, Johnny - In: Psychology & marketing 39 (2022) 1, pp. 196-213

Persistent link: https://www.econbiz.de/10012796085

Sponsorship-linked marketing : sport consumers' attitudes and behaviors

Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22

Persistent link: https://www.econbiz.de/10014232392

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