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To show or not show : using user profiling to manage internet advertisement campaigns at Chitika

Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 5, pp. 449-464

Persistent link: https://www.econbiz.de/10009661444

Productivity growth and convergence : revisiting Kumar and Russell (2002)

Trin, Kelly; Zelenyuk, Valentin - 2015

Persistent link: https://www.econbiz.de/10011528144

Optimization of recommender systems based on inventory

Demirezen, Emre M.; Kumar, Subodha - In: Production and operations management : an international … 25 (2016) 4, pp. 593-608

Persistent link: https://www.econbiz.de/10011483996

Sustainability of healthcare information exchanges : a game-theoretic approach

Demirezen, Emre M.; Kumar, Subodha; Sen, Arun - In: Information systems research : ISR 27 (2016) 2, pp. 240-258

Persistent link: https://www.econbiz.de/10011508087

Dual objective segmentation to improve targetability : an evolutionary algorithm approach

Balakrishnan, P. V. Sundar; Kumar, Subodha; Han, Peng - In: Decision sciences : DS 42 (2011) 4, pp. 831-857

Persistent link: https://www.econbiz.de/10009405750

Optimal enhancement and lifetime of software systems : a control theoretic analysis

Ji, Yonghua; Kumar, Subodha; Mookerjee, Vijay S.; … - In: Production and operations management : an international … 20 (2011) 6, pp. 889-904

Persistent link: https://www.econbiz.de/10009405823

An integrated logistic model for predictable disasters

Vanajakumari, Manoj; Kumar, Subodha; Gupta, Sushil K. - In: Production and operations management : an international … 25 (2016) 5, pp. 791-811

Persistent link: https://www.econbiz.de/10011494890

Impact of recommender system on competition between personalizing and non-personalizing firms

Ghoshal, Abhijeet; Kumar, Subodha; Mookerjee, Vijay S. - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 243-277

Persistent link: https://www.econbiz.de/10011385743

Advertising Strategies in Electronic Retailing : A Differential Games Approach

Liu, Dengpan - 2012

We consider advertising problems under an IT capacity constraint encountered by electronic retailers in a duopolistic setting. While there is a considerable amount of literature on advertising games between firms, introducing an IT capacity constraint fundamentally changes this problem. In the...

Persistent link: https://www.econbiz.de/10013113927

The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency : An Empirical Investigation

Janakiraman, Ramkumar - 2017

Health Information Exchanges (HIEs) are designed to improve the efficiency and quality of healthcare through enhanced information sharing between disparate health entities. The objective of this study is to systematically examine the impact of HIE use in emergency departments (EDs) on quality...

Persistent link: https://www.econbiz.de/10012963251