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Beliefs of and attitudes toward political advertising: An exploratory investigation
Jin, Hyun Seung; An, Soontae; Simon, Todd - In: Psychology & marketing 26 (2009) 6, pp. 551
Persistent link: https://www.econbiz.de/10008249980
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Compounding Consumer Interest - Effects of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements
Jin, Hyun Seung - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 29-42
Persistent link: https://www.econbiz.de/10008117811
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Examining Effects of Advertising Campaign Publicity in a Field Study - This article investigates the effects of publicity messages related to commercials aired during three Super B...
Jin, Hyun Seung; Zhao, Xinshu; An, Soontae - In: Journal of advertising research 46 (2006) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10007379256
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Power and responsibility : Advertising self‐regulation and consumer protection in a digital world
Dickinson‐Delaporte, Sonia; Mortimer, Kathleen; Kerr, … - In: Journal of Consumer Affairs 54 (2020) 2, pp. 675-700
Persistent link: https://www.econbiz.de/10012192115
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Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle; Patti, Charles H. - In: Journal of marketing communications 21 (2015) 5, pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle; Schultz, Don E.; Lings, Ian - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Digital advertising : theory and research, (pp. 243-255). 2017
Persistent link: https://www.econbiz.de/10011646117
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.; Kerr, Gayle; Schultz, Don E.; … - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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Travel insurance : the attributes, consequences, and values of using travel insurance as a risk-reduction strategy
Kerr, Gayle; Kelly, Louise - In: Journal of travel and tourism marketing 36 (2019) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10012179389
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Privacy concerns on social networking sites : a longitudinal study
Kelly, Louise; Kerr, Gayle; Drennan, Judy - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1465-1489
Persistent link: https://www.econbiz.de/10011854283