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Fernsehwerbung
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805
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Nilssen, Tore
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Kind, Hans Jarle
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15
Varan, Duane
14
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13
Grossman, Michael
11
Baye, Irina
10
Sapi, Geza
9
Laussel, Didier
8
Bakir, Aysen
7
Cantoni, Davide
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Hasnas, Irina
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Wada, Roy
7
Bursztyn, Leonardo
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Saarijärvi, Hannu
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Tekin, Erdal
6
Verhellen, Yann
6
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
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5
Kyhl, Søren
5
Lin, Panlang
5
Neijens, Peter C.
5
Romaniuk, Jenni
5
Schwarz, Torsten
5
Schweidel, David A.
5
Vasserman, Shoshana
5
Wenzel, Tobias
5
Ali, S. Nageeb
4
Anderson, Simon P.
4
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8
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3
Haufe-Lexware GmbH & Co. KG
2
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2
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2
marketing-Börse GmbH
2
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1
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
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1
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1
Department of Agricultural and Resource Economics, University of Connecticut
1
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1
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Journal of advertising research
76
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
23
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
NBER working paper series
14
SpringerLink / Bücher
10
Working paper / National Bureau of Economic Research, Inc.
10
JMM : the international journal on media management
8
Marketing intelligence & planning
8
NBER Working Paper
8
DICE discussion paper
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Discussion paper / Centre for Economic Policy Research
7
International journal of advertising : the review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Psychology & marketing
7
CESifo working papers
6
DICE Discussion Paper
6
Harvard business review : HBR
6
Journal of business research : JBR
6
Journal of economics & management strategy : JEMS
6
Journal of the Academy of Marketing Science
6
Young consumers : insight and ideas for responsible marketers
6
Harvard-Business-Manager : das Wissen der Besten
5
Memorandum
5
Memorandum / Department of Economics, University of Oslo
5
Research
5
Advertising and violence : concepts and perspectives
4
CESifo Working Paper
4
DICE Discussion Papers
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
European Journal of Marketing
4
European journal of marketing : EJM
4
International journal of consumer studies
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing
4
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ECONIS (ZBW)
1,054
USB Cologne (EcoSocSci)
30
EconStor
24
RePEc
12
Other ZBW resources
10
USB Cologne (business full texts)
3
BASE
3
ArchiDok
1
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11
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
12
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
13
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
14
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
15
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
16
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
17
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
18
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
19
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
20
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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